Billboards in Summerlin South
*All metrics are based on a 4-week advertising campaign
Summerlin South, a thriving community nestled in the picturesque landscape, presents a prime opportunity for outdoor advertising. With its upscale neighborhoods, bustling retail centers, and scenic outdoor spaces, this area offers advertisers a unique platform to engage with a diverse and affluent audience. Outdoor advertising in Summerlin South not only promotes products and services but also fosters connections between brands, communities, and individuals, creating impactful narratives that resonate with every passerby.
What to look for when picking billboards
When selecting the perfect billboard for your advertising campaign, there are 19 key factors to consider. Some of these factors include:
- Location: Choose a strategic location that targets your desired audience, such as busy highways for commuters or residential areas for local consumers.
- Visibility: Ensure the billboard is easily visible and readable by drivers, with clear alignment and placement within their line of vision.
- Size: Pick the appropriate size of the billboard (bulletins, posters, or junior posters) based on your target audience and location. For example, bulletins are ideal for targeting drivers on busy roads, while junior posters are suitable for urban neighborhoods.
- Type: Consider different types of billboards, such as digital billboards for dynamic messaging or wallscapes for urban beautification, to maximize the impact of your advertisement.
Billboards price breakdown
In Summerlin South, the pricing of billboards varies depending on factors such as location, size, and type. Here's a breakdown of the average, median, and lowest prices:
- Average Price: The average price for a billboard in Summerlin South is $778.68, which takes into account various factors such as location, size, and type of billboard.
- Median Price: The median price for a billboard in this area is $900, indicating that half of the billboards are priced above this amount and half are priced below.
- Lowest Price: The lowest price for a billboard in Summerlin South is $250, offering a more budget-friendly option for advertisers looking to maximize their reach without breaking the bank.
Billboards Impression and CPM Metrics
In Summerlin South, the impressions and CPM metrics provide valuable insights into the effectiveness and cost-efficiency of outdoor advertising campaigns:
- Total Impressions: The total number of impressions generated by billboards in Summerlin South is approximately 1,444,000, showcasing the potential reach of an advertising campaign in this area.
- Average Impressions: On average, a billboard in Summerlin South generates around 76,000 impressions, indicating the typical exposure an advertisement can expect to receive.
- Median Impressions: The median number of impressions for a billboard in this area is 56,000, which represents the middle value when all impressions are sorted in ascending order.
- Average CPM: The average cost per thousand impressions (CPM) in Summerlin South is $4.67, providing a benchmark for advertisers to evaluate the cost-effectiveness of their campaigns.
- Median CPM: The median CPM for billboards in Summerlin South is $4.60, offering a more balanced perspective on the typical cost per thousand impressions in this market.
Some of the top billboard providers in Summerlin South
Here are the top providers in Summerlin South for your outdoor advertising needs:
- Clear Channel Outdoor offers advertising opportunities in multiple markets and airports, providing impactful and innovative solutions for their partners.
- Adkom simplifies the process of running national out-of-home media campaigns by unifying the fragmented media landscape through a single network.
- Atmosphere is the largest streaming TV platform built for businesses, offering fun, viral-style entertainment and easy-to-use digital signage.
- Cooler Screens is a technology company revolutionizing in-store retail media by providing convenient, entertaining, and efficient experiences for shoppers.
- Digital Outdoor Advertising is a woman-owned advertising business that connects premier ad agencies to consumers across the United States through their network of independent billboard operators and their access to over 20,000 digital and static billboards.
Other formats for advertising in Summerlin South
A closer look at the data reveals the depth and breadth of the other opportunities available in Summerlin South:
- Digital Billboards: In Summerlin South, digital billboards generate approximately 313,000 impressions with an average CPM of $14.08. This modern and eye-catching medium allows for dynamic messaging and real-time updates, making it a popular choice for advertisers seeking to stand out.
- Street Furniture: Street furniture in Summerlin South garners around 55,000 impressions. This versatile advertising medium includes bus shelters, benches, and kiosks, providing ample opportunities for brands to engage with pedestrians and commuters alike.
- Retail Venues: Retail venues in Summerlin South generate approximately 80,000 impressions with an average CPM of $4.67. This advertising medium includes in-store displays, shopping mall banners, and point-of-purchase promotions, enabling brands to directly engage with consumers in a retail environment.
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