Digital Billboards in Omaha
*All metrics are based on a 4-week advertising campaign
Omaha, a thriving metropolis in the heartland of America, presents a prime opportunity for advertisers. With its bustling downtown, renowned cultural attractions, and diverse neighborhoods, this city offers a unique stage for outdoor advertising. Billboards in Omaha not only promote products and services, but also foster connections between communities, brands, and individuals, creating impactful narratives that engage and captivate audiences.
What to look for when picking digital billboards
With 473 billboard options available in Omaha, it's essential to consider various factors when selecting the perfect billboard for your advertising campaign. Here are four key aspects to keep in mind:
- Location demographics: Ensure the billboard is placed in an area with your target audience. For example, if you're targeting college-educated adults, choose a location near a university or a busy commuter route.
- Visibility: Opt for billboards with high visibility, considering factors such as alignment, height, and the absence of obstructions. A highly visible billboard ensures maximum exposure for your advertisement.
- Duration: According to AdQuick, billboard advertisements typically stay up for at least four weeks, but most campaigns last several months. Choose a duration that aligns with your marketing goals and budget.
- Size and type: Select the appropriate size and type of billboard for your campaign. Options include bulletins, posters, junior posters, digital billboards, wallscapes, and spectaculars, as mentioned in AdQuick's blog post on standard billboard sizes.
Digital billboards price breakdown
In Omaha, billboard pricing varies significantly, with options to suit various budgets and campaign objectives. Here's a breakdown of the pricing:
- Average Price: The average price for a billboard in Omaha is approximately $1,346.08, offering a range of options for advertisers with different budgets.
- Median Price: With a median price of $50,000, this indicates that there are high-end billboard options available for those looking to make a significant impact in the market.
- Lowest Price: The lowest price for a billboard in Omaha is just $1, making it accessible for even the most budget-conscious advertisers to get their message across.
Digital billboards Impression and CPM Metrics
Omaha's billboard advertising landscape offers a range of impressions and CPM metrics, providing advertisers with various options to achieve their campaign goals:
- Total Impressions: Omaha's billboards generate a total of 104,118,000 impressions, showcasing the city's potential for reaching a wide audience.
- Average Impressions: The average number of impressions per billboard in Omaha is 220,000, offering a solid opportunity for advertisers to connect with their target audience.
- Median Impressions: With a median of 50,000 impressions, this indicates that there are billboards with varying levels of exposure, catering to different campaign objectives.
- Average CPM: The average cost per thousand impressions (CPM) in Omaha is $11.49, providing a cost-effective option for advertisers to reach their desired audience.
- Median CPM: With a median CPM of $9.54, this demonstrates that there are even more affordable options available for advertisers seeking to maximize their return on investment.
Some of the top digital billboard providers in Omaha
Omaha is home to a variety of billboard providers, offering advertisers numerous options to choose from:
- Lamar Advertising is a leading provider of outdoor advertising solutions in Omaha, with a wide range of billboard options to suit various campaign needs.
Other formats for advertising in Omaha
A closer look at the data reveals the depth and breadth of the other opportunities available in Omaha:
- Static Billboards: Static billboards in Omaha generate 2,100 impressions with an average CPM of $12.72. This traditional advertising medium offers a consistent presence and high visibility for advertisers.
- Street Furniture: Street furniture advertising in Omaha garners 122,000 impressions and boasts an average CPM of $0.20. This versatile option allows advertisers to reach pedestrians and motorists alike in high-traffic areas.
- Wheat Pastings: Wheat pastings in Omaha achieve 99,000 impressions with an average CPM of $1.43. This creative and eye-catching medium offers a unique way to engage with audiences in urban environments.
- Airport Advertising: Airport advertising in Omaha generates 38,000 impressions. This captive audience provides an excellent opportunity for advertisers to target travelers and professionals in a high-traffic environment.
- Retail Venues: Retail venue advertising in Omaha captures 50,000 impressions and has an average CPM of $11.65. This targeted approach allows advertisers to reach consumers in a shopping mindset, increasing the likelihood of conversions.
- Transit Advertising: Transit advertising in Omaha garners 2,691,000 impressions with an average CPM of $11.58. This highly visible medium offers advertisers the chance to reach commuters and travelers throughout the city.
- Everything Else: Other advertising opportunities in Omaha generate 646,000 impressions and have an average CPM of $68.32. These diverse options allow advertisers to explore unique and innovative ways to connect with their target audience.
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