Billboards in Kentwood

*All metrics are based on a 4-week advertising campaign

In the heart of Kentwood lies a thriving community with a diverse population, making it an ideal location for outdoor advertising. This city, known for its beautiful parks, strong economy, and vibrant neighborhoods, offers a unique platform for advertisers to engage with their target audience. Outdoor advertising in Kentwood does more than sell products; it fosters connections between communities, brands, and individuals, creating impactful narratives that resonate with every passerby.

What to look for when picking billboards

With 13 factors to consider when picking billboards to advertise on, it's essential to choose the right location and type of billboard for your campaign. Some key factors to consider include:

• Demographics: Ensure the billboard's location aligns with your target audience's age, gender, education, relationship status, and income level. For example, if targeting college-educated adults with above-average incomes, consider placing the billboard along a busy interstate frequently congested with commuters.
• Traffic Count: Select a location with a high number of people passing by, such as interstates with bad traffic or busy intersections with long wait times, to provide a captive audience.
• Visibility: Choose a billboard that is clearly aligned to face traffic, not at odd angles, and without obstructions that might affect visibility.
• Proximity and Intent: Consider the distance of the billboard from your business location and the goal of your advertising campaign. For example, if the goal is to attract local customers, placing the billboard three towns away would not make sense. If the intent is to increase brand awareness, consider a long-term campaign or one that utilizes multiple locations.

Billboards price breakdown

Billboard pricing in Kentwood varies, offering options for different budgets:

• Average Price: The average price for a billboard in Kentwood is $1,675.58, providing a range of options for advertisers with varying budgets.
• Median Price: With a median price of $250, there are affordable options available for smaller businesses or those looking to test the effectiveness of outdoor advertising.
• Lowest Price: The lowest price for a billboard in Kentwood is $250, making it accessible for businesses with limited advertising budgets or those seeking a cost-effective advertising solution.

Billboards Impression and CPM Metrics

Outdoor advertising in Kentwood offers a range of impressions and cost-effective CPM metrics, providing advertisers with valuable opportunities to reach their target audience:

• Total Impressions: Kentwood's outdoor advertising generates approximately 4,850,000 total impressions, showcasing the potential reach of a well-placed billboard.
• Average Impressions: On average, a billboard in Kentwood receives about 373,000 impressions, offering a significant opportunity for brand exposure.
• Median Impressions: With a median of 140,000 impressions, there are billboards in Kentwood that cater to various levels of exposure depending on the advertiser's needs.
• Average CPM: The average cost per thousand impressions (CPM) in Kentwood is $3.64, providing a cost-effective advertising solution for businesses.
• Median CPM: With a median CPM of $3.57, Kentwood offers competitive pricing for advertisers seeking to maximize their return on investment.

Some of the top billboard providers in Kentwood

Top billboard providers in Kentwood include:

• Adkom simplifies the out-of-home (OOH) media buying process, unifying the fragmented media landscape through a single network and offering unique outdoor inventory.
• Lamar Advertising provides outdoor advertising services with free design, dedicated support, and nationwide coverage, featuring a gallery of designs and success stories.
• Terraboost Media LLC specializes in advertising and wellness products, engaging consumers in their everyday lives and offering exclusive solutions for different industries.
• Outfront offers out-of-home (OOH) advertising services and marketing solutions, showcasing their reach and impact through case studies and testimonials from clients.

Other formats for advertising in Kentwood

A closer look at the data reveals the depth and breadth of the other opportunities available in Kentwood:

• Digital Billboards: In Kentwood, digital billboards receive approximately 50,000 impressions with an average CPM of $9.27. This modern and dynamic advertising medium allows for real-time updates and eye-catching visuals, making it an attractive option for advertisers.
• Retail Venues: Retail venues in Kentwood generate around 50,000 impressions and have an average CPM of $8.32. These targeted advertising spaces offer a captive audience of shoppers, providing an excellent opportunity for businesses to connect with potential customers.
• Everything Else: Other advertising opportunities in Kentwood, such as alternative outdoor formats, garner about 2,438,000 impressions with an average CPM of $3.64. These diverse options allow advertisers to explore unique and creative ways to reach their target audience in the city.

Get started with advertising with AdQuick now!

AdQuick's comprehensive range of out-of-home advertising solutions, coupled with their industry-leading technology and resources, makes them an ideal partner for businesses looking to make an impact in Kentwood. With access to 99% of billboard ads, guaranteed best prices, and white glove service, AdQuick has earned positive testimonials from satisfied customers and established strong relationships with media partners. Don't miss the opportunity to elevate your advertising game and reach your target audience in Kentwood. Sign up with AdQuick today and start planning your next successful outdoor advertising campaign.