Billboards in Revere

*All metrics are based on a 4-week advertising campaign

Revere, a coastal gem with a rich history, offers a prime location for outdoor advertising. Known for its stunning beaches, iconic landmarks, and diverse neighborhoods, this city provides a unique opportunity for advertisers to engage with a wide audience. Outdoor advertising in Revere not only promotes products and services, but also fosters connections between communities, brands, and individuals, creating impactful narratives that resonate with locals and visitors alike.

What to look for when picking billboards

With 195 sources of information considered, here are four key factors to keep in mind when selecting billboards for your advertising campaign:

• Demographics: Understand your target audience's age, gender, education, relationship status, and income level to determine the optimal location for your billboard. For example, if targeting college-educated adults with above-average incomes, placing the billboard along a busy interstate frequented by commuters might be effective.
• Visibility and Traffic Count: Choose locations with high traffic counts and ensure that the billboard is clearly visible and aligned with traffic flow. This will help reach more people and increase the effectiveness of your advertisement.
• Size and Type: Consider the size and type of billboard that best suits your campaign. For example, large bulletins are ideal for targeting drivers and commuters along highways, while smaller junior posters are more suitable for targeting local audiences in urban neighborhoods.
• Duration and Budget: Determine the duration of your campaign based on your goals and budget. While billboard advertisements typically stay up for at least four weeks, some campaigns can last several months, depending on the desired impact and available resources.

Billboards price breakdown

In Revere, billboard pricing varies depending on factors such as location, size, and visibility, with the following price data points:

• Average Price: The average price for a billboard in Revere is $2,028.85, which can provide a good estimate of the overall market rate.
• Median Price: With a median price of $345, this value represents the middle point in the range of billboard prices, offering a more accurate representation of typical costs.
• Lowest Price: The lowest price for a billboard in Revere is $0, indicating that there may be opportunities for free or heavily discounted advertising spaces in certain situations.

Billboards Impression and CPM Metrics

Impressions and CPM metrics are crucial in evaluating the effectiveness of your outdoor advertising campaign in Revere:

• Total Impressions: The total number of impressions for all billboards in Revere is approximately 80,854,000, showcasing the vast reach of outdoor advertising in the city.
• Average Impressions: On average, a billboard in Revere generates around 421,000 impressions, indicating the potential impact of a single advertisement.
• Median Impressions: The median number of impressions for a billboard in Revere is 125,000, providing a more accurate representation of typical exposure levels.
• Average CPM: The average cost per thousand impressions (CPM) in Revere is $6.12, which can help advertisers gauge the cost-effectiveness of their campaigns.
• Median CPM: With a median CPM of $2.76, this value represents the middle point in the range of CPM rates, offering a more precise understanding of typical advertising costs.

Some of the top billboard providers in Revere

Here are the top five billboard providers in Revere:

• Lamar Advertising is a well-established outdoor advertising company with a wide range of billboard options and locations.
• Outfront Media offers OOH advertising services and marketing solutions, leveraging location, creative, and smart audience data to drive meaningful connections between brands and audiences.
• Digital Outdoor Advertising is a woman-owned business that connects premier ad agencies to consumers across the United States through a network of independent billboard operators.
• Pacific Outdoor Advertising specializes in outdoor advertising in the Seattle, WA area, offering a variety of billboard types and strategic locations.
• 3.0 Outdoor is a full-service advertising company that provides targeted outdoor advertising solutions nationwide, including wallscapes, giant bulletins, and digital displays.

Other formats for advertising in Revere

A closer look at the data reveals the depth and breadth of the other opportunities available in Revere:

• Digital Billboards: In Revere, digital billboards generate approximately 29,000 impressions with an average CPM of $173.17. As a modern and dynamic advertising medium, digital billboards offer flexibility and real-time messaging capabilities, making them an attractive option for advertisers.
• Street Furniture: Street furniture in Revere garners around 54,000 impressions and has an average CPM of $138.21. This advertising format, which includes bus shelters, benches, and kiosks, allows for targeted messaging in high-traffic pedestrian areas, enhancing brand visibility and engagement.
• Retail Venues: Advertising in retail venues in Revere generates about 125,000 impressions with an average CPM of $96.39. By placing ads in shopping centers, malls, and other retail spaces, advertisers can directly reach consumers in a purchase-oriented environment, increasing the likelihood of conversion.
• Everything Else: Other advertising opportunities in Revere, such as alternative OOH formats, collectively receive around 16,000 impressions and have an average CPM of $3.04. These diverse options allow advertisers to think outside the box and create unique, memorable campaigns that resonate with their target audience.

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