Billboards in West Des Moines

*All metrics are based on a 4-week advertising campaign

In the vibrant city of West Des Moines, advertisers find a unique opportunity to connect with a diverse and growing population. Known for its strong economy, excellent schools, and thriving retail scene, West Des Moines offers a prime platform for outdoor advertising. Here, brands can engage with consumers in a meaningful way, weaving their messages into the fabric of daily life and fostering connections that resonate with every passerby.

What to look for when picking billboards

With 31 days in a typical month, it's essential to make the most of your billboard advertising campaign. To ensure you're choosing the best billboards for your brand, consider the following factors:

• Demographics: Select a location that aligns with your target audience's age, gender, education, relationship status, and income level. For example, if targeting college-educated adults with above-average incomes, place the billboard along a busy interstate frequented by commuters.
• Traffic Count: Opt for high-traffic areas, such as congested interstates or busy intersections with long wait times, to maximize the number of people who will see your billboard.
• Visibility: Ensure the billboard is clearly aligned to face traffic, not at odd angles, and free from obstructions that might affect visibility.
• Proximity and Intent: Consider the distance of the billboard from your business location and the goal of your advertising campaign. If attracting local customers, place the billboard close to your business. If increasing brand awareness, consider a long-term campaign or multiple locations.

Billboards price breakdown

Billboard pricing in West Des Moines varies, offering options for advertisers with different budgets:

• Average Price: The average price for a billboard in West Des Moines is $1,451.61, providing a reasonable cost for most advertisers.
• Median Price: With a median price of $900, there are affordable options available for smaller businesses or those with limited budgets.
• Lowest Price: The lowest price for a billboard in West Des Moines is $0, indicating that some opportunities may be available for free or through promotional deals.

Billboards Impression and CPM Metrics

In West Des Moines, billboard advertising offers a range of impressions and cost-per-thousand (CPM) metrics, providing advertisers with various options to reach their target audience:

• Total Impressions: The total number of impressions for a 4-week campaign in West Des Moines is approximately 17,816,000, showcasing the potential reach of outdoor advertising in the area.
• Average Impressions: On average, a billboard in West Des Moines generates around 574,000 impressions during a 4-week campaign, offering a substantial audience for advertisers.
• Median Impressions: The median number of impressions for a billboard in West Des Moines is about 387,000, indicating that there are options for advertisers seeking a more targeted reach.
• Average CPM: The average cost per thousand impressions (CPM) for a billboard in West Des Moines is $3.24, providing a cost-effective advertising solution for brands.
• Median CPM: With a median CPM of $2.52, advertisers can find affordable options to reach their desired audience in West Des Moines.

Some of the top billboard providers in West Des Moines

West Des Moines offers a variety of billboard providers to choose from, each with their unique offerings and services:

• Adkom specializes in out-of-home media campaigns, offering services to brands and agencies to streamline their processes and unlock untapped media opportunities.
• Lamar Advertising provides outdoor advertising services with free design services, dedicated support, and nationwide coverage.
• Terraboost Media LLC connects businesses with customers through sponsored wellness, offering advertising services and wellness products.
• Integration Media is a go-to company for all outdoor advertising needs, with a full website coming soon.
• Brookfield Properties is a global real estate company with a focus on quality and sustainability, offering advertising opportunities within their properties.

Other formats for advertising in West Des Moines

A closer look at the data reveals the depth and breadth of the other opportunities available in West Des Moines:

• Digital Billboards: In West Des Moines, digital billboards generate approximately 50,000 impressions with an average CPM of $9.67. This modern and dynamic medium allows for real-time updates and eye-catching visuals, making it an attractive option for advertisers seeking to stand out.
• Retail Venues: Retail venues in West Des Moines garner around 50,000 impressions with an average CPM of $8.67. These advertising spaces are strategically placed in high-traffic shopping areas, providing brands with the opportunity to engage with consumers in a retail environment.

Get started with advertising with AdQuick now!

AdQuick offers a comprehensive range of out-of-home (OOH) advertising solutions, including billboard advertising, digital out-of-home media, place-based advertising, street furniture advertising, and transit advertising. With access to valuable resources such as a billboard cost calculator, an OOH planner, and a marketer toolkit, advertisers can make informed decisions and optimize their campaigns. AdQuick has received positive testimonials from customers and boasts a wide range of media partners, ensuring a seamless advertising experience. By signing up with AdQuick, you'll gain access to industry-leading technology, 99% of billboard ads, guaranteed best billboard prices, and white glove service. Don't miss out on the opportunity to elevate your outdoor advertising game – sign up with AdQuick today.