Billboards in Des Moines

*All metrics are based on a 4-week advertising campaign

Des Moines, a thriving city with a diverse population, offers a unique opportunity for advertisers to make their mark. Known for its strong economy, vibrant arts scene, and bustling downtown, Des Moines provides a dynamic platform for outdoor advertising. By integrating their messages into the city's landscape, advertisers can connect with communities, brands, and individuals, creating impactful narratives that resonate with every passerby.

What to look for when picking billboards

With 339 unique factors to consider when picking billboards to advertise on, it's essential to focus on the most critical aspects to ensure a successful campaign. Some key factors to consider include:

• Demographics: Choose a location that targets the desired audience, such as areas with high concentrations of your target demographic.
• Visibility: Opt for billboards with high visibility, ensuring they can be easily seen by passing traffic and pedestrians.
• Traffic count: Select locations with high traffic counts, such as busy intersections or congested highways, to maximize exposure.
• Location specificity: Strategically place billboards near your business or in areas where your target audience frequents, such as shopping centers or entertainment districts.

Billboards price breakdown

In Des Moines, the pricing of billboards varies significantly, providing options for advertisers with different budgets:

• Average Price: The average price for a billboard in Des Moines is $3,137.59, offering a range of options for advertisers to choose from.
• Median Price: With a median price of $900, there are affordable options available for smaller businesses or those with limited budgets.
• Lowest Price: The lowest price for a billboard in Des Moines is $0, indicating that some advertising opportunities may be available at no cost, depending on the specific circumstances.

Billboards Impression and CPM Metrics

In Des Moines, the impressions and CPM metrics provide valuable insights into the effectiveness and cost-efficiency of outdoor advertising campaigns:

• Total Impressions: The total number of impressions for a 4-week campaign in Des Moines is approximately 184,397,000, showcasing the vast reach of outdoor advertising in the city.
• Average Impressions: On average, a billboard in Des Moines generates around 644,746 impressions, offering a significant opportunity for advertisers to connect with their target audience.
• Median Impressions: The median number of impressions for a billboard in Des Moines is 267,870, indicating that there is a wide range of advertising opportunities with varying levels of exposure.
• Average CPM: The average cost per thousand impressions (CPM) in Des Moines is $6.46, providing a cost-effective solution for advertisers seeking to maximize their return on investment.
• Median CPM: With a median CPM of $4.49, there are affordable advertising options available for businesses with varying budgets.

Some of the top billboard providers in Des Moines

Here are some of the top billboard providers in Des Moines:

• Adams Outdoor is a trusted garage door repair and installation company in Des Moines, offering a wide range of services and high-quality products.
• Adkom is a company that simplifies out-of-home advertising by unifying the fragmented media landscape through a single network, offering national scale and reach without the extra headaches.
• Lamar Advertising offers a wide range of billboard advertising products and rentals, including bulletins, posters, and junior posters, with options for embellishments to enhance the impact of advertising campaigns.

Other formats for advertising in Des Moines

A closer look at the data reveals the depth and breadth of the other opportunities available in Des Moines:

• Digital Billboards: In Des Moines, digital billboards generate around 50,000 impressions with an average CPM of $10.60. This modern and eye-catching medium allows for dynamic content and real-time updates, making it a popular choice for advertisers.
• Airport: Although there are no impressions or CPM data available for airport advertising in Des Moines, the city is home to the Des Moines International Airport, which serves as a potential advertising platform for reaching a diverse and captive audience.
• Retail Venues: Retail venues in Des Moines garner approximately 50,000 impressions with an average CPM of $11.12. This advertising medium allows brands to engage with consumers in a shopping environment, increasing the likelihood of purchase decisions.
• Transit: Transit advertising in Des Moines generates around 6,000,000 impressions with an average CPM of $15.90. This medium offers high visibility and frequency, as it reaches daily commuters and travelers using public transportation.
• Everything Else: Other advertising opportunities in Des Moines, such as specialty or spectacular formats, accumulate about 337,000 impressions with an average CPM of $10.63. These unique and creative options can help advertisers stand out and make a lasting impression on their target audience.

Get started with advertising with AdQuick now!

AdQuick is a comprehensive platform that connects advertisers to out-of-home media owners, offering efficient ad buying, faster campaign execution, and unprecedented measurability. With a range of products and solutions tailored for advertisers, agencies, and OOH media owners, AdQuick provides valuable resources and tools to help you navigate the world of OOH advertising. By signing up for AdQuick, you'll gain access to over 1,400 premium OOH media owners and enjoy the benefits of efficient ad buying, faster campaign execution, and unparalleled measurability. Don't miss out on the opportunity to elevate your outdoor advertising campaigns – sign up for AdQuick today!