Billboards in Rathdrum
*All metrics are based on a 4-week advertising campaign
In the heart of the scenic Pacific Northwest, Rathdrum emerges as a charming small town with a strong sense of community. Known for its picturesque landscapes, outdoor recreational opportunities, and friendly atmosphere, Rathdrum provides a unique platform for advertisers to connect with residents and visitors alike. Outdoor advertising in Rathdrum goes beyond promoting products; it fosters connections between brands, individuals, and the community, creating memorable experiences for everyone who passes by.
What to look for when picking billboards
When selecting billboards for your advertising campaign, it's essential to consider various factors to ensure maximum impact and reach. Some key aspects to keep in mind include:
- Location: Choose a billboard location that targets your desired audience, considering factors such as demographics, traffic count, visibility, land use type, proximity, and intent. For example, placing a billboard in a high-traffic area with a high concentration of your target demographic will increase the likelihood of reaching your desired audience.
- Size: Billboards come in various sizes, such as bulletins, posters, and junior posters. Select a size that best suits your campaign goals and budget. For instance, a large bulletin billboard along a busy highway can capture the attention of commuters and long-distance travelers, while a smaller junior poster in an urban neighborhood can target a local audience.
- Duration: Determine the optimal duration for your billboard advertisement based on your campaign goals and budget. While some campaigns may benefit from a longer duration of six to twelve months, others may require a shorter period, such as a month before an event or product launch.
- Type: Consider the type of billboard that best aligns with your campaign objectives, such as traditional, digital, or spectacular billboards. For example, digital billboards offer dynamic messaging and can change frequently, while spectacular billboards incorporate technology like lighting, video, and interactive mobile technology to engage viewers.
Billboards price breakdown
Billboard pricing in Rathdrum varies depending on factors such as location, size, and duration, but here's a breakdown of the average, median, and lowest prices:
- Average Price: The average price for a billboard in Rathdrum is $3,250.00, which can help you gauge the overall cost of advertising in the area.
- Median Price: With a median price of $3,250.00, this indicates that half of the billboard prices in Rathdrum are above this amount, and half are below.
- Lowest Price: The lowest price for a billboard in Rathdrum is $3,250.00, offering a more budget-friendly option for advertisers looking to minimize costs.
Billboards Impression and CPM Metrics
In Rathdrum, outdoor advertising offers a range of impressions and cost-effective CPM metrics, providing advertisers with valuable insights into their campaign performance:
- Total Impressions: The total number of impressions for a 4-week advertising campaign in Rathdrum is approximately 36,000, showcasing the potential reach of your advertisement.
- Average Impressions: With an average of 36,000 impressions, this figure represents the typical number of impressions an advertiser can expect from a billboard in Rathdrum.
- Median Impressions: The median impressions for a billboard in Rathdrum is also 36,000, indicating that half of the billboards generate more impressions and half generate fewer.
- Average CPM: The average cost per thousand impressions (CPM) in Rathdrum is $88.96, providing a benchmark for evaluating the cost-effectiveness of your advertising campaign.
- Median CPM: With a median CPM of $88.96, this figure suggests that half of the billboard campaigns in Rathdrum have a higher CPM, while the other half have a lower CPM.
Some of the top billboard providers in Rathdrum
A billboard provider in the area is:
- Billboard Advertising Direct provides various outdoor advertising options in Rathdrum, ID. They offer services to match businesses with billboards that suit their campaign needs and help save costs.
Other formats for advertising in Rathdrum
A closer look at the data reveals the depth and breadth of the other opportunities available in Rathdrum:
- Digital Billboards: In Rathdrum, digital billboards generate approximately 40,000 impressions with an average CPM of $9.50. These dynamic and eye-catching displays offer advertisers the flexibility to change messages frequently and target specific audiences, making them a popular choice for outdoor advertising.
- Retail Venues: Retail venues in Rathdrum receive around 40,000 impressions and have an average CPM of $29.37. These advertising spaces are strategically placed in shopping centers and other high-traffic areas, allowing brands to engage with consumers in a retail environment and drive sales.
- Airport: Unfortunately, we do not have specific data on impressions and CPM for airport advertising in Rathdrum, Idaho. However, airport advertising typically offers high visibility and a captive audience, making it an attractive option for advertisers looking to target travelers and professionals.
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