Billboards in Evans
*All metrics are based on a 4-week advertising campaign
In the heart of the Southeast, Evans emerges not just as a thriving suburban community but as a prime location for outdoor advertising. This town, known for its excellent schools, beautiful parks, and growing population, offers a unique platform for advertisers to integrate their messages into the fabric of daily life. Outdoor advertising in Evans does more than sell products; it connects communities, brands, and individuals in a dynamic dialogue, crafting narratives that resonate with every passerby.
What to look for when picking billboards
When selecting the perfect billboard for your advertising campaign, there are at least 25 factors to consider. Here are four key aspects to keep in mind:
- Demographics: Ensure the billboard's location aligns with your target audience's age, gender, education, relationship status, and income level. For example, if targeting college-educated adults with above-average incomes, place the billboard along a busy interstate frequented by commuters.
- Traffic Count: Choose a location with a high number of potential viewers, such as interstates with heavy traffic or busy intersections with long wait times.
- Visibility: Opt for billboards that are clearly aligned to face traffic, have an appropriate height, and are free from obstructions that might affect visibility.
- Proximity: If the goal of the billboard is to attract local customers, place it close to your business location. For example, if targeting young adults, consider a trendy part of town or an area near a college or university.
Billboards price breakdown
Billboard pricing in Evans varies depending on factors such as location, size, and visibility, with the following price data points:
- Average Price: The average price for a billboard in Evans is $995.22, reflecting a range of options for advertisers to choose from.
- Median Price: With a median price of $900, this indicates that half of the billboards in Evans are priced above and half below this amount, offering a balanced selection for various budgets.
- Lowest Price: The most affordable billboards in Evans can be found for as low as $250, making outdoor advertising accessible even for smaller businesses or limited budgets.
Billboards Impression and CPM Metrics
In Evans, the impressions and CPM metrics provide valuable insights into the effectiveness of outdoor advertising campaigns:
- Total Impressions: The total number of impressions for a 4-week campaign in Evans is approximately 9,365,000, showcasing the vast reach of outdoor advertising in the area.
- Average Impressions: On average, a billboard in Evans generates around 374,000 impressions during a 4-week campaign, highlighting the potential for consistent brand exposure.
- Median Impressions: With a median of 332,000 impressions, this indicates that half of the billboards in Evans generate more and half generate fewer impressions, offering a variety of options for advertisers.
- Average CPM: The average cost per thousand impressions (CPM) in Evans is $6.57, reflecting a competitive pricing landscape for advertisers.
- Median CPM: The median CPM in Evans is $2.54, suggesting that there are cost-effective options available for businesses with varying budgets.
Some of the top billboard providers in Evans
Here are the top five billboard providers in Evans, each offering unique services and opportunities for advertisers:
- Lamar Advertising Company offers free design services, dedicated support, and nationwide coverage for outdoor advertising.
- Digital Outdoor Advertising is a woman-owned advertising business that has built a network of hundreds of independent billboard operators, connecting premier ad agencies to consumers across the United States.
- Adkom is a company that specializes in simplifying the out-of-home media landscape through a single network, offering services to brands and agencies.
- AllOver Media specializes in out-of-home advertising, offering a wide range of services to help brands reach consumers in various settings.
- Azalea Outdoor focuses on helping customers grow their business with one of America’s most tried and true advertising vehicles, billboards.
Other formats for advertising in Evans
A closer look at the data reveals the depth and breadth of the other opportunities available in Evans:
- Digital Billboards: In Evans, digital billboards generate approximately 28,000 impressions with an average CPM of $7.56. As a modern and eye-catching medium, digital billboards offer advertisers the ability to update and customize their messaging in real-time, making them a versatile option in the outdoor advertising landscape.
- Retail Venues: Retail venues in Evans receive around 28,000 impressions and have an average CPM of $10.87. These advertising spaces, located in shopping centers and other high-traffic retail areas, provide advertisers with a captive audience of consumers who are already in a purchasing mindset, making them an effective choice for driving sales.
- Everything Else: Other advertising opportunities in Evans generate approximately 729,828 impressions and have an average CPM of $3.46. This diverse category includes a wide range of advertising formats, such as hand-painted murals and mobile trucks, offering advertisers the flexibility to choose the best medium to reach their target audience and achieve their campaign goals.
Get started with advertising with AdQuick now!
AdQuick is your one-stop solution for all your out-of-home advertising needs, offering a comprehensive suite of services and tools for planning and researching outdoor campaigns. With industry-leading technology, access to 99% of billboard ads, guaranteed best prices, and white glove service, AdQuick ensures your advertising efforts make a lasting impression. Don't just take our word for it; explore the website to find a wealth of resources, including a blog, an AdTech glossary, a beginner's guide to OOH, and testimonials from satisfied customers. Ready to elevate your outdoor advertising game? Sign up with AdQuick today and experience the difference for yourself.