Billboards in Memphis

*All metrics are based on a 4-week advertising campaign

Memphis, a lively city known for its rich musical heritage and mouthwatering barbecue, provides a distinctive backdrop for outdoor advertising. With its bustling downtown, iconic landmarks, and diverse neighborhoods, advertisers can seamlessly integrate their messages into the vibrant culture of the city. Outdoor advertising in Memphis not only promotes products but also fosters connections between communities, brands, and individuals, creating impactful narratives that resonate with each passerby.

What to look for when picking billboards

With 1283 billboards available in Memphis, it's essential to consider various factors when selecting the perfect billboard for your advertising campaign. Some key aspects to keep in mind include:

• Demographics: Ensure the billboard's location aligns with your target audience's demographics, such as age, gender, and income level. For example, a billboard near a college campus might be ideal for targeting young adults.
• Traffic Count: Choose a billboard in a high-traffic area to maximize exposure. Busy intersections or congested highways are great options for reaching a large number of people.
• Visibility: Opt for a billboard with clear alignment, minimal obstructions, and an appropriate height to ensure maximum visibility. A billboard facing oncoming traffic and placed at a readable height is more likely to be noticed.
• Size and Type: Consider the different sizes and types of billboards, such as bulletins, posters, junior posters, digital billboards, and wallscapes, to find the best fit for your campaign goals and target audience. For instance, a digital billboard might be suitable for a dynamic, eye-catching ad.

Billboards price breakdown

Billboard pricing in Memphis varies, with options available to suit different budgets and campaign objectives:

• Average Price: The average price for a billboard in Memphis is $1699.42, offering a range of options for advertisers with varying budgets.
• Median Price: With a median price of $825, there are plenty of affordable billboards available for small businesses or those looking for cost-effective advertising solutions.
• Lowest Price: The lowest-priced billboards in Memphis can be found at $0, providing an opportunity for advertisers to take advantage of free or promotional advertising spaces.

Billboards Impression and CPM Metrics

In Memphis, the impressions and CPM metrics provide valuable insights into the effectiveness and cost-efficiency of outdoor advertising campaigns:

• Total Impressions: Memphis billboards generate a total of 751,140,000 impressions over a 4-week campaign, showcasing the vast reach of outdoor advertising in the city.
• Average Impressions: On average, a billboard in Memphis receives 614,000 impressions during a 4-week campaign, highlighting the consistent exposure provided by outdoor advertising.
• Median Impressions: The median number of impressions for a Memphis billboard is 364,000, indicating that a typical billboard can still attract a significant audience.
• Average CPM: The average CPM for a Memphis billboard is $5.68, offering a cost-effective solution for advertisers seeking to maximize their return on investment.
• Median CPM: With a median CPM of $2.52, many billboards in Memphis provide an even more affordable option for businesses looking to optimize their advertising budget.

Some of the top billboard providers in Memphis

Memphis offers a variety of top billboard providers to choose from, each with their unique offerings and expertise:

• Lamar Advertising is a company that collects personal information for internal lead development purposes, direct customer communication, and reliability assessment.
• Outfront Media is a leading provider of out-of-home advertising services and marketing solutions, leveraging the power of location, creative, and smart audience data to connect brands with audiences in the real world.
• Adkom is a company specializing in out-of-home media advertising, offering a unified network of over 350 media owners across 190+ DMAs and a range of media formats to help brands stand out.
• Interstate Outdoor Advertising is a company that specializes in out-of-home advertising and offers various advertising media options to help brands create awareness and engage with their target audiences.
• Advanced Mobile LED is an outdoor advertising agency specializing in mobile digital billboards, offering impactful and strategic advertising campaigns for businesses of all sizes with over 15 years of experience in the industry.

Other formats for advertising in Memphis

A closer look at the data reveals the depth and breadth of the other opportunities available in Memphis:

• Digital Billboards: In Memphis, digital billboards receive 50,000 impressions with an average CPM of $13.77. This modern and dynamic medium allows for eye-catching and flexible messaging, making it a popular choice for advertisers seeking to stand out.
• Street Furniture: Street furniture in Memphis garners 751,000 impressions and an average CPM of $17.75. This versatile advertising option integrates seamlessly into the urban landscape, providing ample opportunities for brands to connect with pedestrians and commuters.
• Wheat Pastings: Wheat pastings in Memphis generate 13,190,000 impressions with an average CPM of $1.82. This creative and cost-effective medium offers a unique way for advertisers to make a bold statement and engage with their target audience.
• Wallscapes: Wallscapes in Memphis attract 86,000 impressions and an average CPM of $21.84. These large-scale advertisements transform building facades into captivating visuals, creating memorable impressions on passersby.
• Retail Venues: Advertising in retail venues in Memphis yields 50,000 impressions and an average CPM of $14.75. This targeted approach allows brands to reach consumers in a shopping mindset, increasing the likelihood of conversion.
• Transit: Transit advertising in Memphis generates 2,800,000 impressions with an average CPM of $13.37. This highly visible medium offers constant exposure to commuters and travelers, making it an effective way to reach a captive audience.
• Everything Else: Other advertising opportunities in Memphis accumulate 763,000 impressions and an average CPM of $17.59. These diverse options provide advertisers with unique ways to engage with their target audience and create memorable experiences.

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