Billboards in Minneapolis

All metrics are based on a 4-week advertising campaign

In the midst of the Midwest, Minneapolis stands out as not only a thriving urban hub but also a lively backdrop for outdoor advertising. Renowned for its stunning lakes, abundant cultural attractions, and varied neighborhoods, this city presents a one-of-a-kind stage for advertisers to integrate their messages into everyday life. Outdoor advertising in Minneapolis goes beyond promoting products; it links communities, brands, and people in an engaging conversation, creating stories that strike a chord with each onlooker.

What to look for when picking billboards

With 1,268 billboards in Minneapolis, it's essential to consider various factors when selecting the perfect billboard for your advertising campaign. Here are four key aspects to keep in mind:

• Demographics: Ensure the billboard's location aligns with your target audience's age, gender, education, relationship status, and income level. For example, a billboard near a college campus might be ideal for targeting young adults.
• Traffic count: Opt for locations with high traffic counts to maximize exposure. A billboard along a busy highway will reach more people than one on a quiet side street.
• Visibility: Make sure the billboard is clearly visible and aligned with traffic. A well-lit, unobstructed billboard will be more effective than one hidden behind trees or buildings.
• Size and type: Choose the appropriate size and type of billboard for your campaign. For example, a large bulletin billboard along a highway is great for targeting drivers and commuters, while a smaller junior poster in an urban neighborhood can effectively reach a specific local demographic.

Billboards price breakdown

Billboard pricing in Minneapolis varies greatly, with options to suit different budgets and campaign goals:

• Average Price: The average price for a billboard in Minneapolis is $4,318.08, offering a wide range of options for advertisers to choose from.
• Median Price: With a median price of $1,500, many billboards in the city are available at a more affordable rate for businesses of all sizes.
• Lowest Price: Some billboards in Minneapolis can be found at no cost, providing an opportunity for advertisers to take advantage of free exposure in select locations.

Billboards Impression and CPM Metrics

Impressions and CPM metrics are crucial in understanding the effectiveness of your outdoor advertising campaign in Minneapolis. Here's a breakdown of these metrics in the city:

• Total Impressions: Minneapolis has a total of 1,200,342,000 impressions, showcasing the vast reach of outdoor advertising in the area.
• Average Impressions: On average, a billboard in Minneapolis receives 1,016,000 impressions, indicating a strong potential for audience engagement.
• Median Impressions: The median number of impressions for a billboard in Minneapolis is 186,000, highlighting the variety of exposure levels available to advertisers.
• Average CPM: The average cost per thousand impressions (CPM) in Minneapolis is $13.57, offering a competitive rate for advertisers to reach their target audience.
• Median CPM: With a median CPM of $5.93, many billboards in Minneapolis provide an affordable option for businesses to maximize their advertising budget.

Some of the top billboard providers in Minneapolis

Minneapolis is home to several top outdoor advertising providers, each offering unique solutions and opportunities for businesses to reach their target audience:

• Clear Channel Outdoor is a company that offers advertising opportunities in multiple markets and airports, providing innovative solutions and measurable results.
• Outfront Media is a leading out-of-home advertising company that helps brands connect with audiences in the real world through creative and data-driven solutions.
• Digital Outdoor Advertising is a woman-owned advertising business that connects premier ad agencies to consumers across the United States through their network of independent billboard operators.
• Intersection is an experience-driven OOH media & technology company that connects the digital and physical worlds, cities and citizens, and brands and consumers through advertising and programming in public spaces.
• Orange Barrel Media is a company that pioneers landmark media and smart city technology to improve lives in cities.

Other formats for advertising in Minneapolis

A closer look at the data reveals the depth and breadth of the other opportunities available in Minneapolis:

• Digital Billboards: In Minneapolis, digital billboards receive 28,000 impressions with an average CPM of $9.80. This modern and dynamic medium allows for real-time updates and eye-catching visuals, making it a popular choice for advertisers.
• Street Furniture: Street furniture in Minneapolis garners 214,000 impressions and an average CPM of $5.29. This versatile advertising option integrates seamlessly into the urban landscape, reaching pedestrians and motorists alike.
• Wheat Pastings: Wheat pastings in Minneapolis achieve 5,336,000 impressions with an average CPM of $22.36. This creative and edgy medium allows for artistic expression and can generate buzz in high-traffic areas.
• Wallscapes: Wallscapes in Minneapolis attract 273,000 impressions and an average CPM of $37.15. These large-scale murals make a bold statement and can transform ordinary spaces into memorable advertising experiences.
• Airport: Airport advertising in Minneapolis generates 2,056,000 impressions with an average CPM of $7.81. With the Minneapolis-St. Paul International Airport serving as a major transportation hub, this medium offers unparalleled exposure to a diverse and captive audience.
• Retail Venues: Retail venue advertising in Minneapolis receives 9,000 impressions and an average CPM of $14.88. This targeted approach allows advertisers to reach consumers in a shopping mindset, increasing the likelihood of conversion.
• Transit: Transit advertising in Minneapolis achieves 540,000 impressions with an average CPM of $13.36. This medium effectively reaches commuters and travelers, providing repeated exposure and increased brand recognition.
• Bus: Bus advertising in Minneapolis garners 10,750,000 impressions and an average CPM of $48.10. This mobile medium offers high visibility and the ability to target specific routes and neighborhoods.
• Everything Else: Other advertising opportunities in Minneapolis receive 1,312,000 impressions with an average CPM of $66.78. These diverse options allow advertisers to explore unique and innovative ways to connect with their target audience.

Get started with advertising with AdQuick now!

Minneapolis offers a diverse range of outdoor advertising opportunities, from billboards to transit ads, allowing businesses to effectively reach their target audience. By leveraging the power of out-of-home advertising, brands can create memorable experiences and foster meaningful connections with consumers. To take advantage of these opportunities and unlock unprecedented measurability, consider using AdQuick, a platform that specializes in billboards and OOH advertising. With immediate access to over 1,400 premium OOH media owners and the ability to execute OOH buys 10x faster, AdQuick can help you launch impactful campaigns in as little as 48 hours. Sign up today and start making your mark in the vibrant city of Minneapolis.