Billboards in Portland
*All metrics are based on a 4-week advertising campaign
In the heart of New England, Portland emerges as a charming coastal city and a vibrant canvas for outdoor advertising. Known for its picturesque waterfront, historic architecture, and thriving arts scene, this city offers a unique platform for advertisers to integrate their messages into the fabric of daily life. Outdoor advertising in Portland does more than sell products; it connects communities, brands, and individuals in a dynamic dialogue, crafting narratives that resonate with every passerby.
What to look for when picking billboards
With over 106 factors to consider when picking billboards to advertise on, it's essential to focus on the most critical aspects to ensure your ad campaign's success. Here are four key factors to keep in mind:
- Location and demographics: Choose a billboard location that targets your desired audience. For example, placing a billboard near a college or university can help you reach young adults.
- Visibility and traffic count: Opt for billboards in high-traffic areas with clear visibility to maximize exposure. A billboard along a busy interstate with frequent congestion is a good example.
- Size and type of billboard: Select the appropriate size and type of billboard for your campaign, such as bulletins for highways, posters for local audiences, or digital billboards for dynamic messaging.
- Duration and budget: Determine the optimal duration for your billboard ad based on your campaign goals and budget. Branding campaigns may last six to twelve months, while event-specific campaigns may utilize multiple billboards for a shorter period.
Billboards price breakdown
Billboard pricing in Portland varies significantly, offering options for advertisers with different budgets:
- Average Price: The average price for a billboard in Portland is $3,177.37, providing a general idea of the cost for most campaigns.
- Median Price: With a median price of $250, there are affordable options available for smaller businesses or limited budgets.
- Lowest Price: The lowest price for a billboard in Portland is $50, making it possible for even the most cost-conscious advertisers to participate in outdoor advertising.
Billboards Impression and CPM Metrics
Impressions and CPM metrics in Portland showcase the reach and cost-effectiveness of outdoor advertising in the city:
- Total Impressions: Portland's outdoor advertising generates approximately 173,200,000 impressions, highlighting its extensive reach.
- Average Impressions: On average, a billboard in Portland receives about 2,664,000 impressions, demonstrating consistent visibility.
- Median Impressions: The median number of impressions for a billboard in Portland is 1,673,000, indicating a balanced distribution of exposure across different locations.
- Average CPM: The average cost per thousand impressions (CPM) in Portland is $4.21, showcasing the cost-effectiveness of outdoor advertising in the city.
- Median CPM: With a median CPM of just $0.15, Portland offers affordable options for advertisers seeking to maximize their return on investment.
Some of the top billboard providers in Portland
Here are some of the top billboard providers in Portland:
- Terraboost Media LLC is a purpose-driven company that engages consumers through advertising and wellness products, reaching millions of people every day.
- Brookfield Properties is a global real estate company that focuses on sustainable and high-quality real estate development and management.
Other formats for advertising in Portland
A closer look at the data reveals the depth and breadth of the other opportunities available in Portland:
- Digital Billboards: In Portland, digital billboards receive approximately 11,000 impressions with an average CPM of $14.56. This modern and eye-catching medium allows for dynamic messaging and real-time updates, making it a popular choice for advertisers.
- Wheat Pastings: Wheat pastings in Portland generate around 26,853,000 impressions with an average CPM of $1.81. This creative and artistic form of advertising allows brands to make a bold statement and engage with the city's thriving arts scene.
- Airport: Advertising in Portland's airports reaches approximately 8,000 impressions. This captive audience of travelers provides a unique opportunity for advertisers to target both local and international visitors in a high-traffic environment.
- Retail Venues: Retail venues in Portland garner about 1,673,000 impressions with an average CPM of $6.49. This targeted approach allows advertisers to reach consumers in a shopping mindset, increasing the likelihood of conversion.
- Transit: Transit advertising in Portland achieves around 15,000,000 impressions with an average CPM of $1.80. This highly visible medium targets daily commuters and tourists alike, making it an effective way to reach a diverse audience.
- Everything Else: Other advertising opportunities in Portland accumulate approximately 12,000 impressions with an average CPM of $9.51. These unique and innovative options allow advertisers to think outside the box and create memorable campaigns that resonate with their target audience.
Get started with advertising with AdQuick now!
With the diverse range of outdoor advertising opportunities in Portland, it's clear that this city offers a unique and engaging platform for brands to connect with their target audience. By leveraging the power of AdQuick's platform, advertisers can gain immediate access to over 1,400 premium OOH media owners, execute OOH buys 10x faster, launch campaigns in as little as 48 hours, and unlock unprecedented measurability. Don't miss out on the chance to elevate your brand's presence in Portland's vibrant outdoor advertising landscape. Sign up for AdQuick today and start making an impact!