Billboards in New Orleans

*All metrics are based on a 4-week advertising campaign

Steeped in history and culture, New Orleans is a vibrant hub for outdoor advertising. The city's lively music scene, iconic architecture, and diverse neighborhoods create a unique backdrop for advertisers to engage with audiences. In New Orleans, outdoor advertising transcends traditional marketing, fostering connections between communities, brands, and individuals, and weaving compelling narratives that captivate passersby.

What to look for when picking billboards

With 797 billboards to choose from in New Orleans, it's essential to consider various factors when selecting the perfect billboard for your advertising campaign. Some key aspects to keep in mind include:

• Location and demographics: Ensure the billboard is placed in an area with your target audience. For example, if targeting college-educated adults with above-average incomes, choose a billboard along a busy interstate frequented by commuters.
• Cost-effectiveness: Billboard advertising is generally more affordable than television advertising, making it a viable option for small businesses and local retailers.
• Size and visibility: The size of the billboard should be appropriate for its location and audience. Larger billboards like bulletins are suitable for highways, while smaller ones like junior posters work well in urban neighborhoods.
• Exposure and reach: Billboards offer constant visibility and the opportunity to reach a larger audience with minimal effort. Select a billboard that is strategically placed in high-traffic areas to maximize exposure.

Billboards price breakdown

In New Orleans, billboard pricing varies significantly, with an average price of $8,872.84, a median price of $1,400, and the lowest price at $0. Here's a closer look at these price points:

• Average Price: At $8,872.84, the average price of a billboard in New Orleans reflects the diverse range of options available to advertisers, from premium locations to more affordable spots.
• Median Price: The median price of $1,400 is a more accurate representation of the typical cost for a billboard in the city, as it is less influenced by extreme values.
• Lowest Price: While it's rare, some billboards in New Orleans can be found at no cost, usually as part of promotional deals or special circumstances.

Billboards Impression and CPM Metrics

In New Orleans, outdoor advertising campaigns can generate a significant number of impressions, with varying costs per thousand impressions (CPM) depending on the billboard's location and visibility.

• Total Impressions: The total number of impressions for all billboards in New Orleans is approximately 1,047,638,000, showcasing the vast reach of outdoor advertising in the city.
• Average Impressions: On average, a billboard in New Orleans generates around 1,408,000 impressions, indicating the potential for substantial audience engagement.
• Median Impressions: The median number of impressions for a billboard in New Orleans is 844,000, providing a more accurate representation of typical exposure levels.
• Average CPM: The average cost per thousand impressions (CPM) for a billboard in New Orleans is $618.14, reflecting the diverse range of advertising options and their associated costs.
• Median CPM: With a median CPM of $2.50, advertisers can find cost-effective options for reaching their target audience in New Orleans.

Some of the top billboard providers in New Orleans

Here are the top billboard providers in New Orleans:

• Lamar Advertising is a well-known provider of outdoor advertising solutions, although the specific link provided leads to a 404 error page.
• Digital Outdoor Advertising is a woman-owned business that connects premier ad agencies to consumers across the U.S. through a network of independent billboard operators, offering access to over 20,000 digital and static billboards in over 200 markets.
• Adkom specializes in out-of-home media advertising, simplifying the national out-of-home media campaign process by unifying the fragmented media landscape through a single network, offering over 350 media owners across 190+ DMAs (Designated Market Areas) in one platform.
• Outfront Media provides out-of-home (OOH) advertising services and marketing solutions, leveraging the power of location, creative, and smart audience data to drive meaningful connections between brands and audiences in the real world.
• Pelican Outdoor is the only locally owned and operated major billboard company in the Greater New Orleans Metro Area, offering well-maintained and well-lit billboard structures, as well as design services for billboard designs.

Other formats for advertising in New Orleans

A closer look at the data reveals the depth and breadth of the other opportunities available in New Orleans:

• Digital Billboards: In New Orleans, digital billboards generate around 40,000 impressions with an average CPM of $28.85. This modern and dynamic advertising medium allows for real-time updates and eye-catching visuals, making it a popular choice for advertisers.
• Street Furniture: Street furniture in New Orleans garners approximately 1,232,000 impressions and has an average CPM of $1.39. This versatile advertising option includes bus shelters, benches, and kiosks, providing ample opportunities for brands to connect with pedestrians and commuters.
• Wheat Pastings: Wheat pastings in New Orleans receive about 2,346,000 impressions with an average CPM of $44.16. This creative and artistic form of advertising allows brands to make a bold statement in urban environments, capturing the attention of passersby.
• Wallscapes: Wallscapes in New Orleans generate around 149,000 impressions and have an average CPM of $32,484.74. These large-scale advertisements transform building exteriors into eye-catching displays, creating a memorable impact on viewers.
• Retail Venues: Retail venues in New Orleans receive approximately 40,000 impressions with an average CPM of $15.67. This targeted advertising medium allows brands to engage with consumers in shopping centers and other retail environments, driving sales and brand awareness.
• Transit: Transit advertising in New Orleans garners around 5,600,000 impressions and has an average CPM of $11.20. This includes ads on buses, trains, and other public transportation, providing constant exposure to commuters and travelers.
• Windowscapes: Windowscapes in New Orleans have an average CPM of $43.30. This unique advertising medium transforms storefront windows into captivating displays, drawing the attention of pedestrians and shoppers.
• Everything Else: Other advertising opportunities in New Orleans generate approximately 763,000 impressions with an average CPM of $130.55. This category encompasses a wide range of advertising options, allowing brands to find the perfect fit for their unique needs and goals.

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