Billboards in Atlanta

*All metrics are based on a 4-week advertising campaign

In the vibrant metropolis of Atlanta, outdoor advertising finds a thriving environment to flourish. Renowned for its bustling business district, rich cultural heritage, and diverse neighborhoods, Atlanta provides a unique stage for advertisers to seamlessly integrate their messages into the daily lives of its residents. Billboards in Atlanta not only promote products but also foster connections between communities, brands, and individuals, creating impactful narratives that resonate with each passerby.

What to look for when picking billboards

When selecting the perfect billboard for your advertising campaign, there are several factors to consider, ensuring that your message reaches the right audience and creates a lasting impact. Here are four key aspects to keep in mind, based on the information gathered from various AdQuick blog sources:

• Location: Choose a billboard location that aligns with your target audience's demographics, traffic count, visibility, land use type, proximity, and intent. For example, a bulletin billboard along a busy highway targets drivers, commuters, and long-distance travelers, while a junior poster in an urban neighborhood targets a specific local audience.
• Size: Select the appropriate billboard size for your campaign goals and target audience. Bulletins are the largest and most visible, while posters and junior posters cater to local audiences along primary and secondary arterial roadways.
• Duration: Determine the optimal duration for your billboard advertisement based on your marketing campaign goals and budget. While there is no specific rule, billboard ads typically stay up for at least four weeks, with some campaigns lasting several months.
• Technology: Consider incorporating technology, such as digital screens or interactive mobile features, to enhance your billboard's impact and reach. Spectaculars, digital billboards, and wallscapes are examples of billboards that utilize technology to create dynamic and engaging advertisements.

Billboards price breakdown

Billboard pricing in Atlanta varies significantly, with a wide range of options to accommodate different budgets and campaign goals. Here's a breakdown of the average, median, and lowest prices for billboards in the city:

• Average Price: The average price for a billboard in Atlanta is approximately $5,551.10, reflecting the diverse range of billboard types and locations available.
• Median Price: With a median price of $832, advertisers can find affordable options that still offer effective exposure to their target audience.
• Lowest Price: The lowest price for a billboard in Atlanta is $0, which may represent special promotions, public service announcements, or other unique circumstances.

Billboards Impression and CPM Metrics

In Atlanta, the impressions and CPM metrics for billboards showcase the effectiveness and value of outdoor advertising in reaching a wide audience. Here's a closer look at these key metrics:

• Total Impressions: The total number of impressions for billboards in Atlanta is approximately 3,169,352,000, highlighting the vast reach of outdoor advertising in the city.
• Average Impressions: On average, a billboard in Atlanta generates around 1,017,000 impressions, demonstrating the potential for significant exposure to your target audience.
• Median Impressions: The median number of impressions for a billboard in Atlanta is 128,000, indicating that even smaller-scale campaigns can still make an impact.
• Average CPM: The average cost per thousand impressions (CPM) for a billboard in Atlanta is $144.61, showcasing the value of outdoor advertising in terms of cost-effectiveness.
• Median CPM: With a median CPM of $6.17, advertisers can find affordable options that still offer a strong return on investment.

Some of the top billboard providers in Atlanta

Atlanta is home to several top billboard providers, each offering unique services and opportunities for advertisers to reach their target audience. Here are five of the top providers in the city:

• Lamar Advertising specializes in outdoor advertising, particularly billboards, with a focus on creating impactful and memorable campaigns.
• Clear Channel Outdoor offers advertising opportunities in multiple markets and airports, providing impactful and innovative solutions to their partners.
• Billboard Connection is a leading outdoor advertising company in Atlanta that helps businesses increase brand awareness and attract more customers through various forms of billboard advertising.
• Outfront Media is America's most visible and versatile OOH media network, leveraging the power of location, creative, and smart audience data to drive meaningful connections between brands and audiences in the real world.
• True Impact Media is an Out-of-Home (OOH) media buying advertising platform that offers quick availability and pricing, increased impressions for ad dollars, and the ability to review millions of ad spaces in one proposal.

Other formats for advertising in Atlanta

A closer look at the data reveals the depth and breadth of the other opportunities available in Atlanta:

• Digital Billboards: In Atlanta, digital billboards generate over 113,000 impressions with an average CPM of $36,890.48. This modern and eye-catching medium allows for dynamic content and real-time updates, making it a popular choice for advertisers.
• Street Furniture: Street furniture in Atlanta garners around 124,000 impressions and has an average CPM of $191.13. This advertising format integrates seamlessly into the urban landscape, targeting pedestrians and commuters in high-traffic areas.
• Wheat Pastings: Wheat pastings in Atlanta receive approximately 2,264,000 impressions with an average CPM of $890.35. This creative and artistic medium offers a unique way to engage audiences and make a statement in the cityscape.
• Wallscapes: Wallscapes in Atlanta generate around 428,000 impressions and have an average CPM of $57.02. These large-scale advertisements transform building facades into eye-catching displays, capturing the attention of passersby.
• Airport: Airport advertising in Atlanta reaches over 17,259,000 impressions with an average CPM of $14.33. With a bustling international airport, advertisers can target a diverse and captive audience of travelers.
• Retail Venues: Retail venue advertising in Atlanta garners around 43,000 impressions and has an average CPM of $7,602.53. This format allows advertisers to reach consumers in a shopping mindset, increasing the likelihood of purchase.
• Bus: Bus advertising in Atlanta generates approximately 17,750,000 impressions with an average CPM of $46.82. This mobile medium offers wide exposure and the ability to target specific routes and neighborhoods.
• Windowscapes: Windowscapes in Atlanta have an average CPM of $43.53. This advertising format transforms storefront windows into engaging displays, capturing the attention of pedestrians and shoppers.
• Everything Else: Other advertising opportunities in Atlanta receive around 98,000 impressions with an average CPM of $39.84. These diverse options allow advertisers to find the perfect fit for their unique campaign goals and target audience.

Get started with advertising with AdQuick now!

AdQuick is a comprehensive platform that connects advertisers to out-of-home (OOH) media owners, streamlining the process of planning, buying, and measuring outdoor advertising campaigns. With a range of products, including AdQuick Pro, AdQuick DSP, AdQuick Analytics, AdQuick Sales Cloud, and AdQuick API, the platform caters to the diverse needs of advertisers, agencies, OOH specialists, and media owners. AdQuick also offers valuable tools and resources for researching and planning outdoor campaigns, such as a billboard cost calculator and an AI OOH campaign planner. Don't miss out on the opportunity to launch hyper-targeted OOH campaigns in minutes – sign up now!