Identify & track OOH exposures

AdQuick aggregates anonymized, opt-in, high quality app-sourced location data, and combines it with information about the OOH units in your campaign to determine which location events count as an exposure.



What about the sample rate? Are the results significant? Most campaigns generate thousands of exposures with sample rates starting at 1% and exposure conversion rates ranging from 0.1% to 5%. The sample rates are frequently more than sufficient for measuring the total population with confidence.
Identify & track representation
Directly attribute online & offline events representation

Directly attribute online & offline events

Attribution is crucial for marketing. Which units performed better than others? What insights can I use to optimize and improve outcomes over time?

AdQuick has the industry’s only in-flight, real-time performance dashboard powered by multiple integrations covering every online and offline KPI, including in-store foot traffic and sales, app events and online attribution.

Measure and track performance KPIs such as attributed conversions, exposure conversion rate and frequency of exposure before conversion.

Run targeted lift studies to understand your true ROI

AdQuick’s analytics team brings years of experience in marketing lift analysis, and takes a rigorous approach built on high-fidelity buckets of exposed (Treatment) and unexposed (Control) populations.

The result: our targeted lift analysis frequently results in 2–4x higher lift compared to traditional geo-based measurement.
Target lift studies for ROI representation
Multi Channel Dashboard representation

Use OOH data to power multi-channel marketing

With AdQuick, marketers can use the exposure data from their OOH campaign to target and purchase media on other channels, including online display & video, mobile display & video, connected tv, streaming audio, and direct mail.

MEASUREMENT OPTIONS

  • Web Metrics

    • Google Analytics

      Google Analytics

      Track actions on your website by zip code and compare traffic before, during, and after your OOH campaign.

    • Segment

      Segment Integration

      Track actions on your website by latitude longitude and compare traffic before, during, and after your OOH campaign.

  • Direct Response

    • SMS

      Direct Response SMS

      Use an SMS short-code to setup a direct response campaign. Track results on our integrated dashboard.

    • QRCode

      Direct Response QR Codes

      Run ads with QR codes that take users to your site or mobile app. Track scans and attribute them to specific units.

  • Social Shares

    • Twitter

      Twitter Shares Hashtag Activity

      We analyze lift in usage across pre-determined hashtags.

    • Instagram

      Instagram Shares Hashtag Activity

      We use image recognition to analyze how often your creatives have been shared on Instagram.

  • Halo Effect

    • Google Ads

      Google Ads

      Measure geo-located lift in clickthrough rate and conversion rate to determine if OOH ads improved the performance of your digital ads.

    • Facebook Ads

      Facebook Ads Performance

      Measure geo-located lift in clickthrough rate and conversion rate to determine if OOH ads improved the performance of your digital ads.

    • Instagram Ads

      Instagram Ads Performance

      Measure geo-located lift in clickthrough rate and conversion rate to determine if OOH ads improved the performance of your digital ads.

  • Lift Studies

    • Lift Studies

      Online Lift Studies

      Measure incremental leads or sales from your OOH campaign.

    • Traffic Lift Studies

      Foot Traffic Lift Studies

      Measure incremental foot traffic from your OOH campaign.

    • App Lift Studies

      App Lift Studies

      Measure incremental app installs/events from your OOH campaign.

    • Survey Lift Studies

      Survey Lift Studies

      Measure incremental change in brand awareness, recall and consideration.

  • Attribution Reporting

    • Online Attribution Reporting

      Online Attribution Reporting

      Attribute online traffic/events to your OOH exposures.

    • In-store Attribution Reporting

      In-store Attribution Reporting

      Attribute brick-and-morter events to your OOH exposures.

    • App Attribution Reporting

      App Attribution Reporting

      Attribute app installs/events to your OOH exposures.

ADQUICK ANALYTICS

Measure your OOH campaigns today